Shop Here And Abuse Apostrophe’s

Stephanie writes:

Ok, I kind of understand the problem people have with putting an apostrophe before a plural ‘s’, it’s unfortunately becoming a common confusion; but putting in an apostrophe just because the word happens to end in an ‘s’?? Why, by all that is holy, WHY? Especially when the plural word above is correct.

I’m now trying to figure out who or what ‘Alway’ is, and what belonging to them are we being asked to save?